Connect with Your Audience by Understanding Their Questions and Concerns

🎯 Problem

You need feedback on an article, or a client alert, or a press release, or a marketing piece or brochure, but you don't have the time or resources or money to hire a traditional focus group.

🔧 Solution

Use ChatGPT or Claude.ai to create an AI persona that simulates someone from your target audience who can give you feedback.

You can ask background questions like

1. What questions do you have about [topic x]?

2. What most worries you about [topic x]?

You can also show the Persona a draft and then ask questions like

1. What questions do you have after reading this draft?

2. What parts of the draft were most helpful? Which were least helpful or confusing?

💬 Discussion

This method provides quick, diverse perspectives on your materials without the logistical challenges of real focus groups. It's particularly useful for initial concept testing or refining your messaging.

The key to success is creating detailed, realistic personas that represent your target client base. Be specific about their background, needs, and pain points. For example:

You are Sarah, a 45-year-old small business owner in the retail sector. 
You're worried about employment law compliance and potential litigation 
as you expand your business. You value clear communication and 
cost-effective legal solutions.

⚠️ Keep in Mind

Remember that while AI personas can provide valuable insights, they don't replace real client or real human feedback. Use this method for initial ideation and refinement, then validate with actual clients or readers when possible.

🚀 Take It To the Next Level

To get the most out of your feedback session:

• Ask open-ended questions

• Encourage "elaboration" on responses. One helpful aspect about an AI persona is, unlike a flesh and blood human, they don't get tired, or bored, or annoyed if you repeat the same question.

• Compare responses across different personas

• Look for common themes and surprising insights

See Also

• 1.2 Refine Your Elevator Pitch with AI

• 1.3 Generate Client-Specific FAQ Lists

• 2.1 Summarize Legal Documents for Client Communication