Create email subject lines that readers will open

🎯 Objective:

Create compelling subject lines for email announcements to increase open rates and engagement.

💡Basic Solution:

You'll need:

• AI tool (e.g., ChatGPT, Claude, or Copilot)

• Basic information about your email content or event

Steps:

1. Open your AI tool and start a new conversation.

2. Provide a brief summary of your email content or event to the AI.

3. Ask the AI to generate subject lines: "Please create 5 attention-grabbing subject lines for an email about this event/content."

4. Review the generated subject lines for tone and appropriateness. NOTE: often you may find that, even if you don’t like any of the individual subject lines, you can combine elements into something that works

5. Feel free to give feedback

   1. “These are good but they are a little to silly for a serious academic audience”

   2. “I like the sense of urgency but these feel a little too ‘salesy’

   3. “I like these, but can we do more to emphasize that seats are limited”

6. Once you are satisfied with result -- try it out.

🚀 Take it to the next level

Once you've mastered the basic version, here are some advanced variations to try:

1. Audience Segmentation: Ask the AI to create subject lines tailored to different segments of your audience (e.g., "Generate subject lines for 1) current students, 2) alumni, and 3) potential donors").

2. A/B Testing Ideas: Request multiple variations with different approaches: "Create three pairs of subject lines for A/B testing: one pair using questions, one pair using numbers, and one pair using action verbs."

3. Character Count Optimization: Specify a character limit to ensure subject lines work well on mobile devices: "Please generate subject lines under 50 characters long."

4. Emotion Targeting: Ask the AI to focus on specific emotions: "Create subject lines that evoke curiosity" or "Generate subject lines that create a sense of urgency."

5. Personalization: If you use personalization in your emails, ask the AI how to incorporate it: "Suggest ways to include the recipient's name or area of legal interest in these subject lines."

⚠️ Keep in mind:

• Always ensure the subject line accurately reflects the email content to maintain trust with your audience.

• Consider your institution's tone and brand voice when selecting subject lines.

• Regularly analyze your email metrics to understand which types of subject lines perform best with your audience.

Related Recipes

Easily Create Email Announcements and Blurbs for Events